A respected UK-based marine conservation charity is seeking a Social Media Manager to play a central role in raising public awareness and spurring engagement for ocean conservation. This is a full-time, permanent position (35 hours per week), offering a salary in the range of £32,000 to £35,500, with flexible or remote working arrangements available within the UK.
Role Overview
The Social Media Manager will spearhead the organisation’s digital storytelling and audience engagement, crafting strategies to highlight the urgency of protecting marine ecosystems. Reporting to senior communications leadership, this person will shape the charity’s social media voice—bringing to life campaigns, science-driven initiatives, policy work, partnerships, and community actions.
Key Responsibilities
- Strategy & Planning: Develop and refine a comprehensive social media strategy that aligns with the organisation’s mission and goals.
- Content Creation & Execution: Lead content planning, production, and publishing across platforms including Instagram, Facebook, X, LinkedIn, and Bluesky, ensuring each channel supports organisational objectives.
- Collaboration: Work closely with teams across policy, campaigns, partnerships, fundraising, and communications to amplify key messages.
- Performance & Analytics: Use social media analytics tools to generate insight, monitor performance, and adjust strategy to optimize engagement.
- Paid Campaigns: Support paid social media campaigns by creating briefs, coordinating with external agencies, and tracking campaign effectiveness.
- Operational Management: Oversee community management, maintain the content calendar, manage scheduling tools (e.g., Loomly), and evaluate emerging technologies that enhance social listening and reporting.
- Reporting & Benchmarking: Produce monthly performance reports, perform trend analysis, and benchmark against sector peers.
- Governance & Best Practices: Develop internal social media guidelines, support staff across teams in social media use, and ensure adherence to data protection standards.
- Occasional Travel: While primarily home-based, the role may require attendance at events, meetings, or offices in the UK (e.g., in London or Edinburgh).
Person Specification
The ideal candidate will have solid experience in social media management, particularly in mission-driven or nonprofit settings. They should be adept at translating complex environmental issues into compelling, accessible content. Essential capabilities include:
- Proven track record running engaging and creative social campaigns
- Strategic thinking and strong editorial judgment
- Proficiency with organic and paid social media tools and platforms
- Analytical skills to leverage data and derive actionable insights
- Excellent communication and cross-functional collaboration skills
- Project management skills, including managing tools (like scheduling platforms) and content calendars
- A strong sense of brand tone and visual cohesion
- Experience in environmental, science, or conservation-focused organisations is highly desirable, as is the ability to communicate technical content to a general audience
- Understanding of data privacy, ethical use of digital tools, and AI in content creation
Personal Qualities
The candidate should embody the organisation’s values of courage, integrity, community, credibility, positivity, and solution-orientation. Creativity, resilience, and initiative are key, as is a commitment to inclusive storytelling. They must be comfortable working independently within a remote environment and occasionally contributing out-of-hours when required.
Why This Role Matters
This is an opportunity to help amplify a vital conservation message and drive real-world change. The Social Media Manager will enable the charity to deepen its engagement with audiences, support community-driven conservation efforts, and advocate for science-based policy solutions. Their work will touch on wildlife stories from whales and jellyfish to coastal ecosystems as well as major initiatives on community involvement and sustainability.
Benefits & Culture
- Leave & Holidays: 25 days of annual leave plus bank holidays, with additional time off around Christmas/New Year; leave accrues with service.
- Pension: 8% employer contribution.
- Wellbeing: Employee assistance programme, paid volunteering day, and support for personal and professional development.
- Flexibility: Fully remote or flexible within the UK, with occasional travel for team events or meetings.
- Inclusive Environment: The charity promotes diversity and inclusion and welcomes applicants from all backgrounds. Accessibility adjustments for the recruitment process are available upon request.
How to Apply
Interested candidates are encouraged to prepare a CV (with personal identifiers removed), a compelling motivation statement, and responses to role-specific questions. Applications should clearly address how they meet the person specification and reflect their passion for ocean conservation.
Application deadline: 26 November 2025
