WomanKind Creative Grant 2027: $15,000 in Branding and Design Support for Women’s Health Startups

Applications are open for the WomanKind Creative Grant 2027, an opportunity designed to help innovative companies in women’s health strengthen their branding, communicate their mission and prepare for growth. The grant provides professional brand strategy and design services valued at US$15,000, allowing a selected company to access specialist creative support without paying the full service cost.

The programme is offered by WomanKind and sponsored by Alfa Charlie. Through a six week design partnership, the initiative helps founders build a clear brand identity that reflects their purpose, communicates their value and earns the trust of customers, investors, healthcare partners and other stakeholders.

The grant is particularly suited to early stage companies and Series A startups working in women’s health technology, commonly known as femtech. It is intended for businesses approaching an important stage of development, such as preparing to grow, refining their market position or replacing an existing brand identity that no longer reflects their vision.

About the WomanKind Creative Grant

The WomanKind Creative Grant aims to make professional branding and design more accessible to companies developing solutions for women’s health. A strong brand can help a business explain a complex product, establish credibility, distinguish itself from competitors and present its work more effectively to potential customers and investors.

The grant supports companies that are doing more than introducing another product to the market. WomanKind is interested in founders who are rethinking how women’s healthcare can be delivered, understood and improved. The programme welcomes innovations across the wider women’s health sector, with particular interest in femtech solutions that have the potential to create meaningful change.

The grant is delivered as a professional design partnership rather than a direct cash award. The selected company receives services that would otherwise require a significant investment in branding and creative development.

WomanKind also provides support to applicants who are not selected. According to the official programme information, applicants can access free office hours to ask design related questions, receive feedback and discuss their branding challenges.

Opportunity Benefits

• US$15,000 in design services: Access professional branding and design support at no cost to the selected company.

• Brand strategy workshop: Participate in a six hour workshop covering company values, target audiences, competitor analysis, market positioning, distinctive strengths and brand personality.

• Complete visual identity: Receive a visual brand system that includes a logo, colour palette, font recommendations and additional design elements.

• Brand Compass Book: Obtain a resource documenting the company’s brand direction and visual identity.

• Business communication materials: Receive design support for important collateral, such as pitch decks and product packaging.

• Quarterly consultations: Access three additional consultations for feedback, recommendations and discussions about branding progress.

• Professional guidance: Work with a creative team to communicate the company’s mission and market position more clearly.

• Continued community support: Applicants who are not selected can access free office hours through WomanKind.

Who Can Apply?

The grant is open to startups innovating in women’s health. Although companies at different stages may apply, the programme is especially suited to early stage and Series A businesses that are gaining traction and preparing for growth.

WomanKind uses an inclusive definition of women’s health that recognises the experiences of cisgender women, transgender women and nonbinary people who identify with women’s health needs.

Eligible applicants should consider whether their company’s work fits the programme’s purpose and whether professional branding support would help advance its goals.

The programme is particularly relevant to:

• Startups developing products, services or technologies that address women’s health needs.

• Femtech founders seeking to improve healthcare experiences or outcomes.

• Early stage businesses preparing to expand their reach or strengthen their market position.

• Companies that need a clearer or more consistent brand identity.

• Founders preparing for a full rebrand, including a new logo, typography, colour palette and visual identity.

• Businesses with a clear mission, a meaningful problem to solve and ambitions to contribute to the future of women’s healthcare.

International applicants are welcome. Companies outside the United States can apply, provided they are available to meet during the programme’s standard business hours of 8:00 AM to 5:00 PM Pacific time.

Selection Criteria

WomanKind seeks founders with original ideas, a clear sense of purpose and an understanding of the problem their companies are addressing. The selection process prioritises businesses that have reached a pivotal point in their development and would benefit from a more strategic brand.

Applicants should be prepared to demonstrate:

• Originality and innovation in women’s health.

• The potential for meaningful impact.

• A clear company mission and purpose.

• A strong understanding of the problem being addressed.

• A compelling vision for the company’s future.

• A need for professional branding that matches the company’s growth ambitions.

• Availability for the required video call and subsequent design collaboration.

The programme generally selects one main recipient for each grant cycle. WomanKind notes that it may occasionally provide smaller grants or strategy workshops to other applicants where it believes additional support could make a meaningful difference.

Required Application Information

Applicants should complete the online application form and provide accurate information about their company and its current position.

The application form requests information including:

• Applicant’s full name and email address.

• Organisation or company name.

• Company location and time zone.

• Current business stage or funding status.

• Information about the company’s story, vision and women’s health innovation.

Applicants should also be ready to explain their product or service, the problem it addresses, the people it serves and how stronger branding could support the company’s next stage of development. Check the full application form for any additional questions or information requested.

How to Apply

1. Visit the official programme website: Go to the WomanKind Creative Grant page to review the opportunity and its requirements.
2. Open the application form: Access the online form through the official website.
3. Describe your company: Provide your contact details, company name, location, time zone and current business stage, along with the other information requested in the form.
4. Explain your vision: Clearly communicate the women’s health problem your company addresses, its distinctive approach and why professional branding support would be valuable at this stage.
5. Submit before the deadline: Complete the application by November 1, 2026. Review your responses before submitting to ensure they accurately represent your company.
6. Prepare for the next stage: Applicants should be available for a 30 minute video call by mid December. The selected company will be notified by December 31, with the design partnership scheduled to begin in mid January 2027.